Hardcore Stout Beer

Corporate Identity & Packaging Design

Hardcore is a stout beer brand.
We choose this name to express the unique and strong stout beer taste.
The package design was created based on this sleek but powerful perception.

The logo is designed by using the recognition of piano’s component.
The labels and flavors are inspired by music tones, which are tenor (light and tender), baritone (stronger but still tender) and bass (strongest and intense).

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